Shopware is a modular e-commerce system from Germany that allows you to create and manage online stores. It’s designed for both small retailers and large enterprises, known for its flexibility, scalability, and modern technology.

🔹 General Information:

• Developer: Shopware AG (founded in 2000 in Germany)

• Technology: PHP, Symfony framework, API-first approach

• Current Version: Shopware 6 (since 2019)

• Open Source: Yes, with paid extensions available

• Headless Ready: Yes, supports headless commerce via APIs

🔹 Key Features:

• Product Management: Variants, tier pricing, media, SEO tools

• Sales Channels: Web shop, POS, social media, marketplaces

• Content Management: Built-in CMS ("Shopping Experiences")

• Payments & Shipping: Many integrations (e.g. PayPal, Klarna)

• Multilingual & Multi-Currency Support

• B2B & B2C capabilities

• App System & API for custom extensions

🔹 Who is Shopware for?

• Startups (free Community Edition available)

• SMEs and mid-sized businesses

• Enterprise clients with complex needs

• Very popular in the DACH region (Germany, Austria, Switzerland)

🔹 Advantages:

• Made in Germany → GDPR-compliant

• Highly customizable

• Active ecosystem & community

• Scalable for growing businesses