“Link Juice” is a term from Search Engine Optimization (SEO) that refers to the value or authority passed from one webpage to another through hyperlinks. This "juice" helps influence how well a page ranks in search engine results (especially Google).
When website A links to website B, it passes on some of its credibility or authority — that’s the "link juice." The more trusted and relevant site A is, the more juice it passes.
Authority of the linking site (e.g., a major news site vs. a small blog)
Number of outgoing links: The more links on a page, the less juice each one gets.
Follow vs. Nofollow: Only dofollow links typically pass link juice. Nofollow links (with rel="nofollow") usually don’t.
Link placement: A link within the main content has more value than one in the footer or sidebar.
Relevance: A link from a site with related content carries more weight.
A backlink from Wikipedia to your site gives you a ton of link juice — Google sees it as a sign of trust. A link from an unknown or spammy site, on the other hand, might do little or even harm your rankings.
A backlink is a link from an external website that points to your own website. It’s like a recommendation or reference: when another website links to yours, it signals to search engines that your content might be relevant and trustworthy.
SEO Ranking Factor:
Backlinks are one of the most critical criteria for search engines like Google to determine a website's relevance and authority. The more high-quality backlinks a site has, the better its chances of ranking higher in search results.
Traffic Source:
Backlinks drive direct traffic to your site when users click on the link.
Reputation and Trust:
Links from well-known and trusted websites (e.g., news outlets or industry leaders) boost your site’s credibility.
DoFollow Backlinks:
These pass on "link juice" (link equity), which positively impacts SEO rankings.
NoFollow Backlinks:
These tell search engines not to follow the link. While they have less impact on rankings, they can still drive traffic to your site.
Create High-Quality Content:
Content that is helpful, interesting, or unique often gets linked by other websites.
Write Guest Posts:
Publish articles on other blogs or websites and include links to your own.
Broken Link Building:
Identify broken links on other websites and suggest replacing them with links to your content.
Networking and Collaborations:
Build partnerships with other website owners to exchange or gain backlinks.
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