Contentful is a headless content management system (headless CMS). It allows businesses to manage content centrally and deliver it flexibly to various channels—such as websites, apps, or digital displays—via APIs.
Traditional CMS platforms (like WordPress) handle both content management and content presentation (e.g., rendering on a website). A headless CMS separates the content backend from the presentation frontend—hence the term “headless,” as the “head” (the frontend) is removed.
Flexible content modeling: You can define your own content types (e.g., blog posts, products, testimonials) with customizable fields.
Multi-language support: Well-suited for managing multilingual content.
Cloud-based: No server maintenance needed.
Integration-friendly: Works well with tools like React, Vue, Next.js, Shopify, SAP, etc.
Companies with multiple delivery channels (websites, apps, smartwatches, etc.)
Large brands with global content needs
Developer teams seeking a scalable and flexible CMS